Hey creators, Meta really wants to pay you $3,000 to start posting on Reels and Facebook
On the heels of announcing a crackdown on spammy content and boosted efforts to protect creators from content theft, Meta has unveiled a new program that will pay established creators up to $3,000 a month to start posting videos across Reels and Facebook.
Creator Fast Track is intended to get creators who already have audiences on the web to start posting and monetizing content on Meta’s platforms as quickly as possible. Creators who join the program won’t have to go through the usual waiting period before monetization kicks in, so they can potentially start earning on day one.
To encourage creators to join up, Meta will pay out $1,000/month if a creator has at least 100,000 followers on Instagram, TikTok, or YouTube, and $3,000/month if they have more than one million followers on at least one of those platforms.
Subscribe to get the latest creator news
In order to earn that monthly bonus, creators must share at least 15 Reels on Facebook within each 30-day period. Reels must be posted on at least 10 different days within the period, too, so you can’t upload 15 on a single crisp Monday morning and call it done.
Creators are allowed to repost videos they’ve already uploaded to Instagram, TikTok, and YouTube–those will count toward the 15. What isn’t allowed is anything that violates Facebook’s recently reiterated policies around original content.
In a company blog post, Meta said it’s introducing the program because “[w]e’ve heard from creators who have built followings on other platforms about how daunting it can feel to start fresh on Facebook.” The overall goal is to “simplify and accelerate their start,” it added.
With all this in mind, it’s important to know the $1,000 and $3,000 bonuses only last three months. A Meta spokesperson tells Tubefilter these monthly payouts are “a sweetener entry point for the program […] not the main value.”
The main value, they explain, comes from “immediate access to Facebook Content Monetization (no need to qualify for our typical criteria like followers, etc) which lasts beyond the three months and will be their primary way of making money.”
Meta also plans to boost creators’ reach, and will push their content out to Reels/Facebook users “until the point where we feel like they’ve reached and found their audience on Facebook,” they say. “And that could be beyond the three months.”
As part of this announcement, Meta also dished out some new stats about how much it’s been paying creators.
In 2025, Facebook paid out “nearly $3 billion” from creator monetization programs, “a 35% increase from the previous year and its highest annual total ever,” Meta said. 60% of that ~$3 billion was paid out to Reels, while the rest paid out to Stories, photos, and text posts.
Also in 2025, the number of creators earning more than $10,000 annually on Facebook grew 30% year over year, Meta said.
So what does all this–Creator Fast Track, the stringent rules on original content–boil down to? It’s not complicated: Meta wants big-name creators with a proven track record of audience-building to add their prestige to its platforms, something that will help it be a bigger competitor to YouTube and TikTok, and also make more ad revenue.
That last part is probably crucial considering Meta plans to double down on AI spend this year. Its planned capital expenditures are worrying shareholders, and a fresh injection of ad dollars–even if it means shelling out in the short-term to entice creators–could help steady the boat.
