Facebook Launches New Monetization Program to Compete with TikTok and YouTube
Facebook announced a new Creator Fast Track program to help entice creators from TikTok and YouTube to create content on its platform.
Those enrolled in the new program can earn $1,000 per month if they have at least 100,000 followers on Instagram, TikTok, or YouTube, and $3,000 per month if they have over one million followers on those platforms. Facebook has also committed to increasing the reach of those creators in newsfeeds to help grow followers on its platform faster.
“We wanted to be able to address creators’ concerns that it would be a hard road to onboard onto Facebook and build a community from scratch and build a following,” said Facebook Vice President of Creator Product Yair Livne. “So we set up this program to address that.”
“You don’t need to create exclusive, brand-new content for this program to meet our initial posting conditions,” Livne later added. “Obviously, we would love for you to bring your latest and greatest, but if you have a great back catalog of best hits, we would love to get that as well, and that qualifies for the terms of the program. So super excited about this. This is something that is addressing a lot of feedback that we’ve heard from established creators who we’ve tried to entice, or have been interested in coming on board.”
The news of the program comes after Facebook shared that it paid creators $3 billion in its monetization programs in 2025. That figure represents a 35% increase over 2024, the company claimed.
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